Press news


17.02.2012

New band in Bank Millennium commercial

"Less than zero" will be performed in a Bank Millennium commercial by a band comprising: a pink bird, bunny and skunk. The new campaign, promoting Dobre Konto starts on 17 February.

Following the pink bird and the friendly lizard, Bank Millennium is introducing new cartoon characters to advertising. This time standing in the spotlights, beside the bird will be a bunny and a skunk. We can see them in a forest clearing as charismatic rock music artists. The singing bird, the bunny as the rhythm section and the skunk playing the guitar advertise the account for less than zero, i.e. the popular Dobre Konto, which has been opened by over 200,000 people already. 
The advertising is accompanied by the cover of a well-known piece by Lady Pank: Mniej niż zero (Less than zero). The music and the lyrics emphasise the key product attributes - no fees for account maintenance, debit card, online transfers and withdrawals from all ATMs in Poland as well as money back up to PLN 50 per month for the debit card spend. 
I believe in the power of an idea so strongly embedded in the product - in the age of free-of-charge accounts Bank Millennium additionally returns money, offering an account for less than zero. Involving music, stage movement tuned down to the finest detail as well as a lot of sense of humour should be well liked by the audience and enhance the positive perception of the brand - says Beata Krupińska, Head of the Marketing Communication Department. 
In the new campaign the viewers will see a 30-second TV cartoon commercial, press ads and BTL materials available in the Bank's branches. The commercial has been prepared by a team composed as follows: creation - Change Integrated Agency, media - Initiative Warszawa media house, director - Sebastian Pańczyk and animation - Platige Image.