08.07.2016
“Go Dutch” - new TV commercial of Bank Millennium
A television commercial, which promotes the convenience of using Bank Millennium’s mobile app has gone on air.
Starting this Friday a new commercial will go on air, explaining the Dutch origins of the custom of sharing the cost of a bill. The English cottoned on to the idea and introduced the expression “to go Dutch”, meaning that several people pool their resources to cover a common bill, just as the Dutch do it. If someone happens to have no cash, they can ask their friend to pay and then return the money by sending a phone number transfer. All this takes is the Bank Millennium mobile app. - Radek Kotarski explains in the commercial.
The new spot will be shown on national channels and on selected thematic television channels, in cinemas and in You Tube.
The new commercial has been created by Change Integrated, media were bought by Initiative Media, while online support is handled by Isobar Poland.