New TV commercial of Konto 360°

- Konto 360° is really quite compleat, though full of zeros – says Radosław Kotarski in the commercial. Holders of Konto 360°, having satisfied two simple requirements (total monthly inflows to the account in the amount at least PLN 1000 and at least one payment with the debit card in a month), will not pay anything for keeping the account and its debit card; they can also withdraw cash from all ATMs in Poland and abroad for PLN 0. Moreover standing orders, direct debit, local and international PLN transfers (made online or in mobile banking are also free of charge as well as transfers to an e-mail address and mobile phone number. Konto 360° also provides access, which remains free of charge during as long as 12 months from opening of the account, to support of various professionals, provided in Pakiet Bardzo Pomocny (in case of emergency, 7/24 medical assistance and support with various household repairs). The holders of this compleat account can also gain from a special deposit offer with higher-than-standard interest rate (e.g. as much as 4.5% per year on a 3-month Lokata Mobilna deposit), while access to the bank is provided everywhere and at all times (with mobile banking, internet, phone, in branches).

The new TV commercial will appear on air on 13 September. Advertising support of Konto 360° also includes a press, internet and outdoor campaign. Apart from advertising efforts the so-called Millematy are prepared regularly – short videos, which highlight various interesting topics, above all in finances. By visiting www.bankmillennium.pl or Bank Millennium’s profile on YouTube, a new Millemat can be seen, in which Radosław Kotarski speaks about the symbology of the number of 360. 

The new advertising campaign was created by Change Integrated, media buying was done by Initiative Media, while online activity is handled by Isobar Poland.