Advertising Campaign of Bank Millennium's Good Account

The Good Account is a new personal account introduced in Bank Millennium's offer on 14th February 2011. The features of the Good Account are the refund of 3% of the value of the expenditures made with the card linked to the account in all groceries, supermarkets and petrol stations all over Poland, free account maintenance, lack of payment for the debit card and free withdrawals from all domestic ATMs. These advantages are available for the account holders on condition of satisfying in a given month two simple conditions: monthly payments to the account of at least PLN 1000 and performing at least one payment a month for shopping with the card linked to the account. But whether the conditions in a given month are met or not, internet transfers are free of charge.
The Good Account will be extensively promoted in the media. The Account Promotion can be seen from 18 February this year on TV stations. Two acts of the advertising campaign have been prepared emphasising the exceptional advantages available to Good Account holders. This campaign will also be run  on the radio, press and Internet. The promotional activities will also use the outdoor billboards located near petrol stations. The Good Account commercials will also be seen on the Warsaw metro screen. Also special information stands will be put up in selected supermarkets all over Poland.
The campaign will be accompanied by BTL materials - posters and leaflets in Bank Millennium branches. The outlet windows were covered with large advertising poster sheets.
The campaign was created by Mather Communications, the media were purchased by Initiative Media House Warsaw.