Bank Millennium Dobre Konto cartoon commercial

A television cartoon commercial has been prepared for the campaign, featuring a little pink bird, which symbolises the world of Bank Millennium. This cuddly little character is rewarded for flying, i.e. for an activity performed daily. This is reference to Dobre Konto, which gives a refund of up to PLN 50 expenses for regular daily shopping. This is the first advert to be launched by Bank Millennium in the new format, which aims at reaching a broad audience and intends to stand out among competitive activity.
The commercial was directed by Sebastian Pańczyk, graphics were made by Platige Image. The creative side of the campaign was prepared by Change Integrated, who were contracted in July this year to provide advertising services to Bank Millennium. Media buying was handled by Initiative Warszawa.
The Dobre Konto TV commercial will be accompanied by advertising in the press, Internet and the Bank's branches.
Dobre Konto is a personal account, launched by Bank Millennium on 14 February 2011. What is special about Dobre Konto is a refund of 3% (up to PLN 50 per month) of expenses made with the account's debit card in all grocery shops, supermarkets and petrol stations throughout Poland, free-of-charge account maintenance, no fees for the debit card as well as free cash withdrawals from all cash machines in Poland. These benefits are available to accounts owners if in a particular month two simple requirements are met: monthly inflows to the account of at least PLN 1000 and making at least one shopping payment monthly with the debit card. The card comes with "Bezpieczna Karta" - an optional insurance package for PLN 2.99 per month. Irrespectively of meeting the requirements in a particular month, online transfers are free-of-charge.