Earn 3% on the Savings Account – a new advertising campaign from Bank Millennium

This is another in a series of campaigns, which encourage people to save. In the new commercial Radek Kotarski is looking at how croissants are baked and talks about how they originated. Few people know that croissants owe their shape to a Polish diplomat who talked a Viennese baker to make crescent-shaped pastries to commemorate the victory over the Turks at Vienna. Radek Kotarski also claims that savings can grow just as the popular croissants. All it takes is to take Bank Millennium’s offer, deposit money on the Savings Account and watch it grow.

 

The Savings Account is a flexible and convenient solution, which guarantees sure and attractive yield with continuous and unrestricted access to the money without losing interest.

 

In the promotion holders of Konto 360° who deposit new money up to PLN 100,000 on the Savings Account will gain 3% per annum over 3 months. The interest rate for amounts in excess of PLN 100,000 is 2.6% per annum. Customers who have other accounts in Bank Millennium are also eligible for the promotion. By depositing new money up to PLN 100,000 they will earn 2.8% per annum over three months. Amounts over PLN 100,000 will generate 2.4% per annum. The promotion shall continue until 5 December 2015.

 

The new commercial will be shown on national and selected thematic channels. Advertising support for the Savings Account also includes an online campaign. The campaign was created by Change; media buying was done by Initiative Media while the online part is handled by Isobar Poland.