28.02.2013
Cash Loan in new television commercial
In its next product campaign Bank Millennium again advertises the Cash Loan with Lowest Interest Rate Guarantee. The campaign was launched on 22 February.
This time the commercial, presenting the Cash Loan with Lowest Interest Rate Guarantee, emphasises the long-term nature of the guarantee. In the new campaign we will see a 30-second TV commercial, press and Internet ads. The creation was prepared by Agencja Change Integrated, media planning was handled by Initiative media house. The campaign is accompanies by BTL materials – posters and leaflets in Bank Millennium branches.
Cash Loan – key benefits:
- Lowest Interest Rate Guarantee
- Preliminary credit decision within even 15 minutes; disbursement within even 2 days
- Possibility to choose instalment payment day and to spread instalments over as many as 7 years
- Nominal interest rate per annum starting from 7.9% (for persons who transfer their salary to the bank), fee starting from 3%
- Loan amount up to PLN 80,000; for active customers even up to PLN 150,000.
Lowest Interest Rate Guarantee means that if within 30 days from signing the agreement the customer will find a cheaper offer for the same amount and tenor and presents it with a positive credit decision, the bank will repay the difference on interest already paid and will reduce the interest rate to the level received from the other bank.