26.11.2014
Push notification messages in the Bank Millennium’s Application
Bank Millennium launched push notifications - displayed on the phone screen - for Users of the Mobile Application. Thus, Clients will be promptly informed about new promotions, services or updates.
– This solution enables a new, pro-active client communication, at the same time being neutral for the smartphone Users. Hence, Clients will be able to receive information that may really make a difference for them at a given moment. For quite some time we have been trying to provide our Clients with the widest possible access to their accounts and bank’s offer in all the channels – says Ricardo Campos, Director of the Electronic Banking Department in Bank Millennium.
Push notification messages are displayed on the main screen of the device on which the Mobile Application is installed. Bank Millennium’s Clients will receive information about regular promotions and personalised special offers as well as new services and updates. Notifications have been designed for fast use of the offer - just a few clicks in the application will do the job.
– User tests enable us to introduce exactly these options and functions which our Clients need. Following launch of a new service „Mobile withdrawal”/„Wypłata mobilna” supporting ATM withdrawals without a card, we sent to our Clients a service notification message. Within the first hour after the message had been received, it was opened by 23% of the Clients, and within 2 weeks we recorded an increase in that ratio up to 70%. Average number of withdrawals within a week from texting the notification tripled – adds Ricardo Campos.
Soon, the service will also cover the Happy Hours promotion. This offer allows Clients to open a deposit with interest rate 1% higher than on a traditional term deposit, whereas this offer is available only for a few hours on a given day. Notification message about the start of Happy Hours received on the mobile, which Clients always carry, will enable them to promptly use the offer.
The mobile banking application called „Bank Millennium” may be downloaded free of charge on all the most popular mobile devices – it is available for Android, iOS, Windows 8 as well as BlackBerry 10 operational systems. In order to download the application for your specific device you just need to enter the address www.bankmillennium.pl/mb in your mobile or tablet’s browser. Apart from the Mobile Application, you may also access our mobile banking through Mobile Millenet (https://m.bankmillennium.pl).