Kasia Kowalska stars in Bank Millennium mortgage loans campaign

The new TV commercial on Bank Millennium mortgage loans will appear starting from 18 September on public, commercial and selected thematic television channels. The commercial features Kasia Kowalska, whose songs have for years now been highly popular. Background music in the commercial is her latest song "Twój czas" (Your Time). The piece brims with energy, oozing the joy we feel, when our dreams and plans to have a house of our own are becoming reality - emphasises Beata Krupińska, Director of the Marketing Communication Department in Bank Millennium. - The commercial shows how such plans can be carried out with help of a Bank Millennium mortgage.
When we heard the song, the video screenplay was born immediately. With Kasia's help this short tale of some families, which decided to start a new life really works on your feelings. We played on joyous euphoria, a feeling everyone probably knows, felt when moving-in to your own place - says Wojciech Putrzyński, Managing Director of Mather Communications.
The mortgage advertising campaign will also appear in the radio, press and online. It is accompanied by BTL materials - posters and flyers put starting from today in Bank Millennium branches throughout Poland. Also special CDs with some of Kasia Kowalska's songs, including music from the TV commercial, have been produced for use in promotion activities targeted at Bank Millennium customers.
The creative side of the campaign was prepared by Mather Communications, media were bought by Initiative Warszawa media house.