Image campaign of greater Bank Millennium

- Bank Millennium and eurobank are already operating under one brand, we are one team. The commercial, which discusses our integration, features Piotr Adamczyk, who for many years had been appearing in eurobank’s advertising, and Radek Kotarski, who stars in Millennium commercials. The symbolic nature of the encounter is enhanced by its location – Gdańsk, which is particularly important in the history of Bank Millennium, as well as the Ołowianka bridge. Bridges always cut distances short and connected people, while today we are happy to welcome a larger number of clients in the merged bank - Beata Krupińska, Director of the Marketing Communication Department in Bank Millennium, said.

During the long weekend of 9-11 November all branches of eurobank’s own and franchise network were equipped with marketing materials used in Bank Millennium branches. The bank’s image-building commercial will be shown on national channels, selected thematic channels and on Bank Millennium’s channel on YouTube. The spot will also be promoted online. The spot was created by Change Serviceplan and produced by Corner Shop. Media were bought by Initiative Media, online activity is handled by Carat Poland.