Almost 60% Poles seek deals before Christmas. The respondents who declare their interest in promo offers more often than not look for information about deals in printed promo leaflets (67%). The second most popular source of information about promotions are the websites of specific shops, which were mentioned by almost 46% respondents (the persons polled could identify several sources of information they use when looking for deals). Television is a source of information for almost 38% of the persons polled, while just under 23% resort to social media for information about promotions. A somewhat lower percentage uses the press for this purpose (21.8%). Already close to 9% of Poles who look for promotions before Christmas reach for mobile apps, which gather information about deals. – It is a relatively new solution on the Polish market yet already a significant number of deal-seekers use it. Also the regular growth of the number of users of our goodie shopping app confirms that consumers appreciate the convenience, which mobile apps bring – Beata Krupińska, Member of the Management Board of Millennium Goodie, said.

Goodie mobile app is a tool, which can be used to conveniently view promo leaflets and information about deals from online and traditional stores. - Shopping before Christmas is an excellent time to experience all the advantages of goodie. The app will help plan visits to shops and will allow us to keep track of all special deals in a tight schedule environment. Thus this year’s Christmas presents will be really spot-on – Beata Krupińska summed up.

The goodie app is a convenient personal shopping advisor, providing fast and easy access to information about deals, sales and promotions is favourite shops as well as about events in shopping centres. The goodie platform is free of charge and available to all users as an app for smartphones powered by iOS and Android and also as a website: www.goodie.pl.

Survey metrics: the survey was made by Instytut Badań Rynkowych i Społecznych IBRiS on 7-8 November 2017 on a representative national sample of 1000 adult Poles. Survey technique: CATI.