These efforts constitute part of the broadly understood communication programme of a company, which is an institution of public trust. The Bank, be it in the capacity of a patron, or carrying out sponsorship or promotion programmes, focuses special attention on their quality as well as the competence and credibility of its partners.
In parallel to our business we have been supporting national and local cultural events. Bank Millennium is a sponsor of culture 360°, because it promotes art in almost all its forms, including: film, music, painting, sculpture, theatre, photography, literature and performance. Bank Millennium reaches for niche and popular culture. It focuses on long-term cooperation based on partnership. For 17 years it has been a partner and for 7 years the naming rights sponsor of Millennium Docs Against Gravity - Europe’s largest documentary films festival. For 17 years it was sponsoring the Golden Sceptre award for eminent culture creators. For 11 years it was sponsoring the “Pearls of Millennium” - a joint project of the Bank and TVP, which aimed to produce, promote and present high culture artistic events on TVP channels. For 17 years it has been sponsoring the International Festival of Traditional Jazz "Old Jazz Meeting - Złota Tarka". It was connected with the Gdańsk Music Festival. For 7 years it was involved in the “Two Theatres” Festival; it was also supporting the Mozart festival in the Warsaw Chamber Opera and many others. For 8 years it was with Bella Skyway Festival and 7 years with Sacrum Profanum.