Finance Manager for the first time in a mobile phone

Following the March premiere in the Internet banking system, Finance Manager launches its roll-out to mobile devices – first of all iPhones (December 2012), then mobile handsets powered by Android operating system. The Finance Manager is a Personal Finance Management (PFM) app. It automatically categorises, sorts, lists, analyses and visualises both historical transactions (a year back) as well as current ones (bank transactions, transfers and card transactions pending authorisation and cleared). Finance Manager puts customers in better control of their monthly income and expenses, helping manage the household budget.
We are focused on providing customers with solutions, which are attractive and useful at the same time. Customers do not like useless gadgets. Aware of the great popularity of Finance Manager among Internet customers (several million views every month) we have also brought it to cell phones. I am confident the new functionality will be liked especially by customers who are always on the move. While still in a shop, making a bigger card payment, they will be able to see how the transaction impacts their home budget or will be able to immediately change the category to e.g. Christmas expenses – says Ricardo Campos, Director of the Electronic Banking Department.
Fast, convenient, eye-catching 
As in the Internet version, spending categories in the Finance Manager mobile version are pre-defined (naturally they can be changed if necessary) and filled-in with data from the last 12 months – thus the home budget structure can be seen in plain view. A definite advantage of Finance Manager is the user friendly and eye-catching GUI and ease of operation – all functionalities are adapted to mobile device requirements. Users can quickly and efficiently change spending categories and create their own sub-categories; choose cards and accounts, which they want shown in reports; activate and deactivate transactions on own accounts (deposits and savings accounts) and define own rules of allocating incoming transactions. It is worth emphasising that transactions, reports and summaries are in real time. This means that they are shown in Finance Manager immediately after a transaction has been executed or accepted by the system.
Mobile banking with a future  
This year's research conducted by Gemius indicates that almost one out of four Internet account access users surveyed (there are over 10 million such people in all Poland) use mobile devices for that purpose – 14% respondents use mobile phones and 10% use smartphones. Interestingly enough within merely three years (2009-1012) the number of people who use smartphone access to their account more than doubled from 4 to 10%. Mobile phones are used equally by young as well as mature people – statistically the differences are hardly significant. However using smartphones is where young people prevail. Smartphone account access is used by as many as 30% of persons surveyed, aged 18 - 34, and only 2% past the age of 45. Also the gender breakdown of users is interesting. It turns out that women are just as willing to bank by mobile phones as men, while only 5% vs. 15% (men) use smartphones for this purpose.
Men prefer the phone
Every month more and more customers use Bank Millennium mobile banking. Following each log in they send over 4 minutes in the system, visiting 6 pages on average. During that time they perform essential transactions, transfer money and check the account balance. Mobile banking customers are 33 on average with as many as 80% of them being men. Most of them log on to the system on Mondays to check the account balance after the weekend. On working days the number of system users can be seen to grow around 2:00 p.m. and around 1:00 p.m. on weekends.