03.08.2015
New TV commercial of the mobile application and Konto 360° from Bank Millennium
A new television commercial promoting Bank Millennium’s mobile app for smartwatches has been launched. The commercial encourages participation in the “Gain PLN 360” promotion.
The new commercial shows the capabilities of the mobile app for smartwatches. A glance at the watch is all it takes to check account and card balances, find the nearest Millennium ATM or branch, use sat-nav or check the current FX rates. The smartwatch will also support BLIK transactions. All this makes mobile banking perfectly suited to active lifestyles.
In the summer “Gain PLN 360” promotion customers who do not yet have an account in Bank Millennium and open Konto 360° or Konto 360°Student and activate the mobile app will be eligible for a refund of 2% of spending made with the debit card and 10% of spending by BLIK; a total of up to PLN 60 per month (PLN 360 during six months).
The new commercial will be aired on national channels and on selected thematic channels. Advertising support for Konto 360° and the new mobile app from Bank Millennium also involves an internet campaign.
The new commercial was created by Change Integrated; media buying was handled by Initiative Media, while internet activity is the responsibility of Isobar Poland.