Quality of advice and service among key factors of Corporate Customers' satisfaction

In nationwide surveys by GfK Polonia representatives of companies have been unwaveringly emphasising for the last five years that the key criteria for choosing the main bank for the company are: a comprehensive product range; the bank's reputation and credibility as well as trust. Further down the list are i.a. costs of service; availability of Internet banking as well as interest rate on loans.**
 
In the Bank Millennium Corporate Banking Customers' satisfaction survey the persons polled mentioned the attractive offering as well as flexible and available advice as the most important aspects of their relationship with the bank. They also indicated the transactional system as a vital component.*
 
- The broad range of products and services, especially in the area of financing as well as functionalities of the transactional system are naturally among the key factors, which make companies choose their bank. However the market is extremely competitive – offers of banks are quite alike; most of them have been operating in Poland for years and enjoy good reputation and trust. This is why in this segment there is increasing importance of the quality of advice and service, which allows banks to demonstrate flexibility in a competitive environment, better understanding and focus on Customers' needs. It is very important for us that both our internal surveys as well as the independent ones by GfK Polonia** point to a high degree of satisfaction of Corporate Customers with their relationship with Bank Millennium - says Anna Gregorczyk, Director of the Corporate Banking Marketing Department in Bank Millennium. – The level of satisfaction is fundamentally affected by the sum of many everyday experiences involved with the quality of advice as well as solutions offered by the bank. Large companies also appreciate understanding of their needs as well as fast and flexible response to them – Anna Gregorczyk adds. 
 
 
* Survey conducted by Bank Millennium during the 26 August – 4 October 2013 period involving a group of 1361 representatives of companies, which are Customers of Bank Millennium. The data apply to companies with sales exceeding PLN 5 million and operating in Poland.
 
** Survey conducted by GfK Polonia during the 24 May – 15 July 2013 period on a representative sample of businesses (companies with sales exceeding PLN 5 million, operating in Poland).