04.12.2018
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#MobilnyPortretPolaka – here comes the “heavy user”
Who is a “heavy user” of a smartphone? It is a person who uses a smartphone so often as to never even part with it. The smartphone is taken to bed, used during meals and to keep a non-stop presence in social media. The user is happy to resort to mobile banking. Female or male – irrespective of gender we use the smartphone just as much and often.
The #MobilnyPortretPolaka survey shows that four out of ten smartphone users practically never part with the handset. There are many more ‘heavy users” among young people – such affinity to a smartphone is declared by close to 60% of people aged 18-29. A true “heavy user” has more acute feeling about leaving home without a smartphone than without a wallet. This is what 65% of them declare.
Women use smartphones just as often as men do. 38% women and 37% men practically never part with their smartphone.
Persons using smartphones most of all i.e. the “heavy users”, do not part with the phones in many day-to-day situations. 65% of them admitted that every day they take their devices to bed. Four out of ten heavy users watch television at the same time as using their smartphone; more than one out of three take it also to the toilet and slightly less than three out of ten use their smartphone during meals.
Smartphone heavy users vs. smartphone use (data in per cent)
Heavy Users regularly use social networks. More than three out of four browse Facebook almost every day; close to four out of ten use Youtube daily; one out of five checks Instagram and 15% visit Snapchat.
Smartphone Heavy Users vs. social networks (data in per cent)
A banking app is very popular among them; every second heavy user uses it. 66% “heavy users” using mobile banking check their account balance at least once a week; 42% pay their bills or rent by mobile; 38% pay by BLIK for purchases; 25% use the app to pay for purchases in an online shop; 16% pay contactless with the phone.
Interestingly enough persons using a smartphone less often are also interested in banking on the phone (40%).
Smartphone Heavy Users vs. use of banking. The percentage of respondents who declare frequent (at least once a week) use of the particular function (data in per cent)
- Smartphones today are something more for us than just a communication tool. We treat them emotionally because putting a smartphone into a pocket we bring along our life, family and friends. We store memories in them; they guide us when travelling the world. Thanks to increasingly innovative functions and apps they are an instrument for many everyday activities. They are our bank, shop and government office. Such apps as goodie will allow us to find the best deals and create shopping lists. Banking apps may be used to handle financial business easily and quickly – now it takes merely minutes to get a loan and have additional money on the account. And considering such fast technology development this may be only the beginning. – Iwona Jarzębska, Director of the Public Relations Department in Bank Millennium, said.
*Metrics of #MobilnyPortretPolaka survey: the survey was carried out by Instytut Badań Rynkowych i Społecznych IBRiS for Bank Millennium in December 2017 on a representative nationwide sample of 1000 Poles aged 18 and above. Survey technique: CATI.