Awareness of the culture-forming role of business as well as sense of public mission are features of modern conscious companies, which choose to support culture-related initiatives when building their marketing strategies. It is culture that sets new directions for thought, induces reflection and like no other walk of life is a universal answer to the need for community. This is not an addition to our everyday life - this is our everyday life. It makes sense to talk about it, especially as we often do not realise it. Bank Millennium has perfect understanding of it; hence for more than 30 years it has been supporting art in all its forms, reaching out to niche and popular culture, national as well as local in outreach. It focuses on long-term cooperation based on partnership. The Bank has been working with KBF since 2012.
- We were both always of the view that culture shapes society and contributes to its development. These fundamentals brought us together 9 years ago. We quite agree that the level of satisfaction with life, a macroeconomic index developed by Adrian White from the University of Leicester, depends largely from participation in cultural life and such events as concerts. This is why we keep supporting the Sacrum Profanum Festival, which presents contemporary, experimental music, evolves together with our audience and also sets trends. Supporting cultural activity in these difficult times appears to be even more important than it has been so far – Iwona Jarzębska, Director of the Public Relations Department of Bank Millennium, said.
During times full of changes and redefinitions if not concern, KBF and Bank Millennium pave new roads as regards the form and formula, taking the entire event online this year.
- During its entire history the Sacrum Profanum Festival was evolving, because such was its nature from the very outset: open and reacting to current events. Musical and social ones alike. From the beginning Sacrum Profanum was not afraid of discovering new music, putting-forward bold concepts and nagging questions on many planes – Izabela Błaszczyk, Director of KBF, emphasised. The space for experimenting and seeking has always been the essence of Sacrum Profanum. This is also the idea, which (hopefully!) has permanently connected us with Bank Millennium, which we are truly grateful for. For years we have been investing in relations with our partners and we say - tongue in cheek - that this relationship has been going on for years and it is for years. Innovation, modern approach, openness, which were always close in our relationship, gain a new meaning this year – Director Błaszczyk added.
Bank Millennium, with innovation being part-and-parcel of its strategy for years, attaches great weight to solutions, which aim to facilitate everyone’s access to financial services as well as cultural events with use of state-of-the-art technology.
More on the bankmillennium.pl website
The 18th edition of the Sacrum Profanum contemporary music festival will be from November 1st to 30th 2020. Its watchword is Youth: musical, metaphoric but also at face value. The programme comprises compositions from Poland, Ireland, Canada, USA and Australia. 9 premiere concerts will be available online on the PLAY KRAKÓW platform.
For more about the Sacrum Profanum festival go to www.sacrumprofanum.com