Bank Millennium sponsors the Sacrum Profanum Festival

Sacrum Profanum is an international project, which has gained the status of one of the most interesting musical events in Europe. It presents latest music, aiming at erasing the borderline between contemporary classical music, often treated as difficult and incomprehensible, and the achievements of the ambitious entertainment-experimental scene. Its rank is built by participation – on the one hand – of the best ensembles performing contemporary classical music, i.a. Ensemble Modern, Alarm Will Sound, Bang on a Can All-Stars, Kronos Quartet, on the other hand – stars of the world’s alternative scene i.a. Aphex Twin, Jónsi, Jonny Greenwood (Radiohead), Adrian Utley (Portishead), Kraftwerk or Sigur Rós.

The festival has won the most recognised Polish prizes and awards. It has also been included in the official calendar of the Polish Presidency in the Council of the European Union. The Festival, recommended by prestigious music magazines including Gramophone, BBC Music Magazine, Mezzo television, is widely acclaimed by critics and the public at large. The Festival’s events are covered every year by more than 160 reporters from Poland and abroad.

More about Sacrum Profanum Festival is here: www.sacrumprofanum.com

Sacrum Profanum 2018

Today the 16th Sacrum Profanum festival shall begin. This year’s edition of the Kraków-based festival is focused around four mottos: NPDLGŁŚĆ / WLNŚĆ / EMNCPCJ / FNTZMT. 11-17 September will celebrate Independent Music. Bank Millennium is the traditional sponsor of the event.

For seven years now we have been unceasingly supporting Sacrum Profanum and every year we are extremely impressed by the programme and the very high artistic quality of the festival. Sacrum Profanum is characterised by a selection of unique repertoire and artistic diversity, which is the key to reaching a diversified audience. Diversity is important for Bank Millennium because we are a signatory of the Diversity Charter ― Iwona Jarzębska, Director of Public Relations Department of Bank Millennium.

The Sacrum Profanum festival is an international project, which has gained the status of one of the most interesting music events of Europe. It presents latest music, has many loyal fans, people who love contemporary music and its experiments. We are glad that Bank Millennium supports this event, that – thanks to mutual understanding and commitment – we have created such a cooperation formula, which allows us to attain artistic and marketing aims together. This is one of the best examples of spot-on partnership of culture and business on the Polish market ― Magdalena Łukasik, Deputy Marketing Director of Kraków Festival Office, said.

This year the Sacrum Profanum festival has been enriched to include motifs connected with the independence centenary. The true jewel in the crown will be the world premiere of Ahat ilī ― sister of gods with the libretto by Olga Tokarczuk. Beside the main programme there will also be concerts for children as well as thematic discussions as part of accompanying events. This year’s programme also features concerts, which make reference to the 100 years of Poland’s independence. The anniversary will be celebrated by independent music.

Bank Millennium has been committed to culture for almost thirty years now. In parallel with its business activities it also supports cultural events of national as well as local coverage. It is a 360° sponsor of culture because it promotes art in almost all its forms including film, music, painting, sculpture, theatre, photography, literature and performance. Bank Millennium reaches out to niche and popular culture alike. It chooses long-term cooperation on a partnership basis. For 13 years it has been a partner and since 3 years – the title sponsor of Europe’s biggest documentary films festival Millennium Docs Against Gravity. For 17 years it was sponsoring the “Golden Sceptre” award for eminent artists. For 11 years the Bank was sponsoring “Pearls of Millennium” – a joint project of the Bank and TVP public television, which aimed to produce, promote and present artistic events from the realm of high culture on public television channels. For close to 20 years it has been sponsoring the “Zlota Tarka” traditional jazz festival and for 5 years also Bella Skyway Festival in Toruń. For 7 years it was involved with “Two Theatres” Festival, also supporting the Mozart Festival in Warsaw Chamber Opera and many more.

Bank Millennium has been a sponsor of Sacrum Profanum for 7 years non-stop. More about the festival on www.sacrumprofanum.com.