Press news


10.12.2010

Millennium Visa Impresja - the best loyalty card in Europe in 2010

Millennium Visa Impresja credit card was awarded 2010 Publi-News Trophees for Innovative Cards, an international recognition. Impresja took the first place in the loyalty card in Europe category.

Millennium Visa Impresja, recognised as the most innovative loyalty card in Europe in 2010, is the first card from Poland to win Publi-News Trophees competition. Organised since 2006, it is the main event of this type on the European card market and a major event on the global card market. The cards nominated for awards are chosen from hundreds of candidatures, send from all over the world and receive awards in the following categories: loyalty cards, services, card image, prepaid cards and technological solutions. In the competition there are three separate geographical categories: France, Europe (excluding France) and international market (excluding Europe). Also, there is a separate category for cards designed for corporate clients. The winners are selected in a vote taken by jury composed of international card experts.
The results of the contest were announced on December 9 this year at a gala ceremony in Paris. The award was collected by Ms. Honorata Byczyńska, Director at the Consumer Finance Subunit in Bank Millennium. This prestigious award confirms the innovative nature of Impresja, a card designed especially for women. Today we can clearly say that we offer a Polish card of a European standard - said Honorata Byczyńska.
2010 Publi-News Trophees for Innovative Cards is an event organised by Publi-News, publisher specialised among others in the banking sector analyses, and AND'co, a consultancy operating on the card and consumer finance market. The sponsors associated to this edition are: MasterCard, Affinion international, SPB, SopraGroup and Mondial Assistance.
Key information about Millennium Visa Impresja:
Millennium Visa Impresja credit card was designed especially for women - at each stage of product concept development a special focus was placed on the life style and needs of the contemporary woman. Bank Millennium card design team supported by specialists from the international Visa Consulting team, created a card that allows you to derive more pleasure from shopping and, thanks to an extensive assistance package, helps to organise your every-day life.
Millennium Visa Impresja offers 5% refund of the value of shopping in 25 shops of leading brands (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Baldinini, Coccinelle, Marella, Max Mara, Pennyblack, Pollini, Venezia, Deichmann, Francesco Biasia, Sephora, Apart, Zara Home, Carrefour, Piotr i Paweł, TUI, Scan Holiday, Empik, Sony, Smyk).
Additionally, all the cardholders may enjoy an extensive assistance package, which apart from standard services includes inter alia a personal scheduler, arrangement of private lessons for children, specialised assistance in connecting household appliances or making appointments in beauty parlours. Another strong point of Impresja is an option of payment by 0% instalments, whereby twice a year an interest-free credit is available.
Impresja card is different also by its elegant, feminine image - recently, the card has won the title of "The most beautiful Polish card of 2010" in the "Public Award" category at the Central European Electronic Card Warsaw 2010 conference.